About

A 360° Perspective Built on Real Experience.

From the bedside to the boardroom, I bring a unique perspective to help healthcare leaders turn complex challenges into confident decisions and actionable strategies.

Deanna Simpson, RN, CCM, founder of Simpson 360 Advisory

My Journey

A Career Built on People, Perspective and Real-World Solutions.

Deanna SimpsonRN, CCM

My career began at the bedside, where I saw firsthand how fragmented healthcare can become for patients, families, and frontline teams. I carried that perspective into payer operations, clinical transformation, product strategy, and healthcare consulting. I founded Simpson 360 Advisory to help leaders see the full picture, ask better questions, and make decisions that work in the real world.

Deanna brings 27+ years of healthcare experience, including 10 years in bedside nursing, followed by work in payer care management, clinical operations, clinical product strategy, value-based care, enterprise transformation, and healthcare business development. Her experience includes roles at Humana, Acentra Health, and Capgemini, spanning Medicare Advantage, Medicaid, care management, payer and provider operations, healthcare technology, and strategic growth.

Simpson 360 Advisory is an independent advisory firm. References to prior employers describe professional experience only and do not imply affiliation with or endorsement by those organizations.

  • 27+ Years

    in Healthcare

  • 10 Years

    Bedside RN

  • Payer + Provider

    Care Management, Product, and Strategy

  • Real-World Impact

    Practical, real-world perspective

What I Bring

What a 360° Perspective Brings

I combine clinical credibility, operational insight, technology understanding, and business strategy to help you see the full picture and make better decisions.

Clinical Credibility

Grounded in a decade of bedside nursing and credentialed care management expertise.

Payer, Provider & Post-Acute Perspective

Experience across Medicare Advantage, Medicaid, care management, and payer and provider operations.

Technology & Business Strategy

Background in clinical product strategy, healthcare technology, business development, and strategic growth.

Practical Execution

Focused on recommendations that work in real workflows, with real teams.

My Philosophy

Healthcare from every angle.

When we understand the full picture — clinical, operational, financial, and human — we can turn complexity into clarity and create opportunities for better care and stronger organizations.